Program Description

About

Corey has been pioneering digital music strategies for 12 years using everything from ListServs and forums to social networks and MMORPGs. She got her music industry start at What Are Records? where she leveraged online (digital) street teams by adapting very new online tools, increasing sales and broadening fan bases for Frank Black, Figurine, Stephen Lynch, Maceo Parker, The Samples, innocence mission and many others. By 2003 Corey was Director of Online Marketing and A&R at What Are Records and published the label’s first online music sampler as a podcast. In addition, Corey built W.A.R.?’s digital strategy, helping the label became one of the first independent record labels to sign a direct deal with Apple’s iTunes Music Store. Corey worked with Razor & Tie on digital marketing for Stephen Lynch’s comedy DVD, for which she earned a gold DVD presented by Razor & Tie. She moved to San Francisco in 2005 to work at IODA where she helped create and market Promonet and PromonetPro, running campaigns for Ambulance LTD, The Black Angels, Tee Pee Records, and others before leading marketing efforts as VP of Marketing at digital distributor reapandsow. Corey recently founded Not Shocking, a consulting firm for artists, labels, promoters and mangers. Launching just three months ago, clients include Opus Music Ventures, Luce, Inu, Charlie Hunter and Rob Cantrell. Corey can be found under the “Resources” tab at Reverb Nation, where she is the recommended resource for all Reverb Nation members. She is the founder of Musician & Promoter Workshops and sits on the Advisory Board for New Music Seminar. Public speaking highlights include SXSW, CMJ, Bandwidth, NoisePop, SF Music Tech, Les Recontres, Web 2.0pen, Future Of Music Policy Summit and Stanford University. Corey can play (but totally sucks at) violin, guitar, autoharp and dulcitone, has one patent, two cats and six ipods.