Program Description
At this session you will hear Ryan’s reactions and live feedback to song snippets for current projects. This is invaluable to understand his needs, interests and preferences, and you will hear exactly what he is looking for now and for ongoing projects. Placement is the new radio. Get an insider’s peak at how a music supervisor does his job and evaluates music.NARIP PROGRAM NUMBER: P204
PROGRAM DATE: February 27, 2012
PROGRAM TIME: 2 hours, 01 minutes, 06 seconds (20106)
About
Ryan Fitch, Music Producer, Saatchi & Saatchi
As one of Saatchi & Saatchi’s most seasoned and gifted music producers, Ryan Fitch has spent the last 7 years integrating music into TV, radio and interactive campaigns for top global brands like Procter & Gamble, JCPenney, Miller, General Mills and Cadbury among others. Conservatory-trained and an avid fan of all music genres, Ryan has both the unique ability for finding that “perfect song” for his clients and the business savvy to close deals, whether it’s with a major work, such as John Lennon’s “Real Love” or music from an obscure indie artist. A lifelong musician with more than 16 years of experience in the music industry and an extensive background in audio engineering and digital audio workstations, Ryan understands the creation of music in today’s landscape on every fundamental level. During his tenure, Saatchi New York has earned several distinguished awards, including the prestigious Cannes award for Agency of the Year. Ryan was also named one of the “Top Music Ad Agency Executives” by the National Assn. of Record Industry Professionals.