How To Use Social Media To Promote Music:
Get A Digital Strategy In Just One Session
on Wednesday, February 17, 2010
at SAE Institute in New York
A digital strategy can mean the difference between “Who are you?” and “Wow, look at how many albums you’ve sold!”
Good news: you’ll find more places than ever to interact with other professionals and reach new audiences.
Bad news: where do you find the time? Between tweets and tags, groups and clouds, friends and feeds, pings and pages, diggs and blogs, you could spend ALL your time on social media and never make a sale.
Once you’ve narrowed it down – which is what this session will help you do – what are the best ways to effectively and efficiently increase your Internet presence on social media platforms?
Get tips, tricks and strategies from three industry leaders to maximize investment of your time and get greater response for your client, music or project.
The Internet is hailed as the great equalizer for those seeking music marketing and distribution opportunities. But mere presence on the Internet does not stimulate demand… or sales. For that, you need a plan.
And that's what you'll get with this 2.5-hour in-depth workshop. For the busy music biz entrepreneur, this is a step-by-step blueprint for success.
YOU WILL LEARN
- Blogging for fun and profit
- Ways to update ALL your social media at once
- Secrets to building an online community of fans who support the artist financially
- Increase Web traffic: 3 things you can do to double your readers in 30 days
- Get people to comment on your posts.
- How to write magnetic headlines, killer content and other tricks that generate more traffic to your site
- How to get ratings and reviews
- Calls to Action: How to get people to Buy This Now!
- Twitter & Microblogging
- Media Sharing: YouTube, Flickr, SideShare
- Social News & Bookmarking: Digg, Reddit, StumbleUpon, Delicious and niche sites
- Software and sites that offer you steps to success
BONUS
One NARIP member will be selected from our session to win one (1) free half-hour consultation with one of our experts, a $150 value.
GUEST SPEAKERS
David Chaitt, Manager of Social Distribution at Oddcast, SoundCtrl blogger and freelance social media strategist
Hayley Cammarata, Digital/Strategic Marketing and Product Manager at Decca Label Group/Universal Music Group
Eric de Fontenay, Editor-In-Chief & Publisher, MusicDish LLC
Steve Gordon, Esq., Entertainment Attorney (moderator)
WHEN
Wednesday, February 17, 2010
6:00 p.m. – Registration and networking
7:00 p.m. – Program begins
8:15 p.m. – Break
9:30 p.m. – Program ends
WHO SHOULD ATTEND
Artist Managers, Producers & Artist Reps
Record & Music Publishing Executives
Concert Promoters, Agents, Tour Managers
Anyone seeking to create or enhance a music marketing plan or campaign using social media.
WHERE
SAE Institute
1293 Broadway
9th Floor
New York, NY 10001-2910
(at 34th Street, One Herald Center, Daffy's building on corner)
Click here for map.
REGISTER NOW
$20 for NARIP Members
$40 for Non-members
SPECIAL BONUS
Congratulations! You made a wise choice, and you'll enjoy this NARIP program. Because you are registering for the program, we offer you the MP3 recording for only $20 more (regularly $39.95), a savings of $19.95. Please select the "Premium Ticket" option below if you'd like to add the MP3 to your order.
3 WAYS TO REGISTER
1. Online: www.narip.com (just scroll down)
2. Phone: 818-769-7007
3. Walk-up (if space permits)
Advance RSVP encouraged.
Pre-paid admission guarantees seating.
No refunds.
We appreciate your cooperation.
QUESTIONS?
Call us at 818-769-7007 or email info@narip.com.
ABOUT THE SPEAKERS
Hayley Cammarata, Digital/Strategic Marketing and Product Manager at Decca Label Group/Universal Music Group
Hayley Cammarata, Digital and Strategic Marketing/Product Manager Hayley Cammarata came on board at Decca Label Group, a division of Universal Music Group, in 2007 and developed the Digital Marketing Department from the ground up. As a Digital and Strategic Marketing Manager, some of her responsibilities include managing all DLG artist Web sites and label sites including social networking platforms, developing and maintaining strategic partners and branding relationships for the label and artists as well as managing the department. After developing the department to what it is today, all releases have strong online visibility including mainstream real estate within sites like AOL and Yahoo as well as partnerships with less traditional entertainment sites. On top of all of her duties on the digital side, Hayley also serves as a product manager to some of the label’s new developing artists including indie darling Ladyhawke. The diverse roster at Decca is home to such artists as Andrea Bocelli, Sting, Boyz II Men, David Sanborn, Dee Dee Bridgewater, David Garrett and newcomers Debi Nova and Nikki Yanofsky. Prior to her work at Decca, Cammarata honed her Internet marketing skills at labels such as SonyBMG, Warner/Elektra/Atlantic and completed an internship at ATO Records.
David Chaitt, Manager of Social Distribution at Oddcast, SoundCtrl blogger and freelance social media strategist
So I’m a quarter century old. I live in Brooklyn. Music has been the one of the only things I’ve been passionate about. The pursuit of new music is a reason to wake up in the morning and trying to expose that music is why I can’t sleep at night. When I graduated college, I flirted with the idea of law school, but I soon came to the realization that I wanted to be a part of the music industry in whatever capacity I could. I got an internship with Ropeadope and my life has been constructive chaos ever since. I have dipped my hands in most aspects of music: marketing, booking, promoting, stage management, tour management, journalism, and A&R. I take pride in my ability to learn by doing and am always on the watch to be as educated and informed as I can be about the music business as well as upcoming bands. Currently, I’m the Manager of Social Distribution at Oddcast. After the day job ends, I spend my time on SoundCtrl, a music tech organization based out of NYC, where I’m the blog editor and board member. I’m a being-productive junky so when I’m not working, I’m cooking, exercising, homebrewing beer, reading, writing or catching up on the few TV shows that have any substance these days.
Eric de Fontenay, Publisher / Editor, MusicDish LLC
Eric de Fontenay has spent his career steeped in what has been called the "digital revolution". In the 90s, he worked on a variety of policy issues surrounding the communication & broadband sectors for telecommunication carriers and regulators across the world. With the emergence of the Internet, Eric established MusicDish (formerly Tag It) in 1997 as a new media firm using emerging technologies and models to produce, package and distribute original web-based content. Making an early bet on the music sector, Eric launched what has grown into some of the leading voices in the growing debates challenging and shaping the industry through its trade e-publications MusicDish and Mi2N. Under his leadership, MusicDish expanded into artist development through saturated marketing and online branding, using innovative strategies such as syndicated and relationship marketing, online street teams and p2p viral distribution. Eric continues to be a frequent speaker at conferences worldwide and today manages Toronto-based 'kaiso' band Kobo Town.
Steve Gordon, Esq.
Steve Gordon is an entertainment attorney and consultant based in New York City specializing in the production, distribution and financing of music, television, documentaries, feature films, and digital entertainment projects. He also operates a music clearance service for producers, filmmakers, and labels for use of music in feature films, documentaries, concert programs, DVDs, audio compilations and ringtones. He is author of the book titled "The Future of the Music Business: How to Succeed with the New Technologies, A Guide for Artists and Entrepreneurs." (Hal Leonard 2008.) Steve’s clients include artists, independent music and TV producers, digital entertainment entrepreneurs as well as major labels and multinational entertainment corporations. Steve won a Fulbright Scholarship to lecture on entertainment and copyright law and was a visiting scholar at Bocconi University in Milan, Italy in fall 2007. You can tune into MyRealBroadcast.com to listen to his Internet radio show on the music business. Steve has also served as an Adjunct Professor at the New School, an Instructor at CUNY Graduate Center and recently moderated seminars at Columbia Law School, the Wharton Business School, and was a speaker at entertainment conferences in Denmark, Belgium, Bahamas and South Korea. From 1991 to 2001 Steve served as an attorney and Director of Business Affairs at Sony Music (TV/Video). Prior to Sony, Steve worked at Dino Di Laurentiis, a movie studio in Hollywood, and a music publishing company, SESAC, in New York. Steve is a graduate of New York University School of Law and a member of the NYC Bar Association.
SOURCES FOR MORE INFO:
www.davidchaitt.com
www.mi2n.com
www.musicdish.com
www.oddcast.com
www.soundctrl.com
www.stevegordonlaw.com
www.umusic.com
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